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July 12th, 2025

BTEC Level 4 Unit 16 Customer Experience Management Assignment : Boden Case Study for Enhancing CRM with Digital Touchpoints

Unit Learning Outcomes: LO1 Explain the needs and expectations of market segments for products or services of a given organization. LO2 Produce a customer experience map to create business opportunities and optimize customer touch points. LO3 Investigate the impacts of digital technology on customer service relationship management. LO4 Apply effective…

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