| University | Uxbridge College (UC) |
| Subject | Unit 3: Customer Communications |
Learning Aims:
A: Explore segmentation, targeting and positioning and the influences on the customer decision-making process
Assignment Title
3.1-How segmentation, targeting and positioning influence decision making
Vocational Scenario or Context
You have started a part-time role as customer communications assistant in a local marketing firm. Your first job is to investigate how segmentation, targeting and positioning influence the customer decision-making process.
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