BTEC Level 3 Business Unit 4: Managing an Event Assignment in UK

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BTEC Level 3 Business Unit 4: Managing an Event Assignment in UK

UniversityMidKent College
SubjectBusiness and Finance

Approaching the Unit

This unit is practical, providing learners with the rewarding experience of organizing and delivering a successful event. Event management is a rapidly expanding industry, with a growing demand for employees who possess the organizational skills necessary to ensure the success of various events. The primary focus of this unit is to develop skills that help learners determine the feasibility of an event and enhance their problem-solving abilities. The actual staging of the event is a critical component of this unit.

To complete this unit, learners will need to collaborate as a team to plan, coordinate, and manage a business or social enterprise event. Each learner must then produce individual evidence sufficient for assessment.

Suggested Delivery Methods:

  • Discussions: Engage in class and group discussions about what constitutes a successful event.

  • Visiting Speakers: Invite event organizers to share their approaches and experiences in event management.

  • Event Analysis Visits: Attend events to analyze their structure and management.

  • Videos: Show talks or documentaries on event management.

Involvement of Local Employers:

  • Guest Speakers: Have local event organizers speak to the class.

  • Work Experience Providers: Arrange opportunities for learners to gain practical experience.

  • Business Material Providers: Use business materials as examples.

  • Mentors: Pair learners with mentors from the industry.

Delivering the Learning Aims

Learning Aim A: Explore the Role of an Event Organiser

  • A1: Different Tasks Needed to be Completed by an Event Organiser

    • Begin with group discussions to brainstorm the tasks of an event organizer. Create a mind map to visualize these tasks. Extend the discussion to identify the planning skills required. Invite guest speakers to share their experiences.

  • A2: Different Skills Needed by an Effective Event Organiser

    • Have learners research various skills necessary for organizing and managing an event. Conduct individual skills audits related to event management.

  • A3: Common Formats for Skills Audit Collection

    • Review and analyze different formats for skills audits.

Learning Aim B: Investigate the Feasibility of a Proposed Event

  • B1: Different Types of Events, and the Factors Affecting Success

    • Have learners identify and categorize different types of events they have attended. Lead discussions on the formats and locations used, and what contributed to their success. Allow learners to propose their event ideas and provide guidance on their suitability.

  • B2: Feasibility Measures and Critical Success Factors

    • Learners should work in appropriately sized groups to ensure everyone can demonstrate their skills. Guide them to create detailed plans identifying critical success factors.

Learning Aim C: Develop a Detailed Plan for a Business or Social Enterprise Event

  • C1: Event Planning and the Use of Planning Tools

    • Introduce planning tools and provide examples of their use. Encourage learners to research and create diagrams of these tools. Discuss which tools are appropriate for their event planning.

  • C2: Factors to be Considered, Including Budgets, Resources, and Contingency Planning

    • Facilitate small group discussions on essential planning factors. Each group can present their findings to the class. Combine these findings into a comprehensive list for consideration.

  • Definitive Plan Creation

    • Learners should develop a detailed plan outlining the timings and responsibilities for activities before and during the event.

Learning Aim D: Stage and Manage a Business or Social Enterprise Event

  • D1: Management of the Event

    • Provide input on important management factors like health and safety. Emphasize the importance of contingency planning. Invite experienced event managers as guest speakers.

  • D2: Problem Solving

    • Discuss potential problems and solutions. Guide learners in creating a contingency plan.

Learning Aim E: Reflect on the Running of the Event and Evaluate Own Skills Development

  • E1: Evaluation of the Event

    • Discuss as a group how to measure event success, such as meeting objectives and achieving targets. Encourage learners to produce financial documents to support their evaluations.

  • E2: Review of Personal Skills Development in the Running of the Event

    • Learners should analyze feedback to assess the success of the event. Use personal skills audits to identify skills applied during the event. Highlight any practical skills developed, such as budgeting and cash management.

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