BTEC Level 3 Unit 3 Customer Communications Assignment: STP Influence on Decision-Making

University Uxbridge College (UC)
Subject Unit 3: Customer Communications

Learning Aims:

A: Explore segmentation, targeting and positioning and the influences on the customer decision-making process

Assignment Title

3.1-How segmentation, targeting and positioning influence decision making

Vocational Scenario or Context

You have started a part-time role as customer communications assistant in a local marketing firm. Your first job is to investigate how segmentation, targeting and positioning influence the customer decision-making process.

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