Unit 2 Marketing Processes and Planning Assignment Brief
| Qualification | Pearson BTEC Levels 4 Higher Nationals in Leadership and Management for England |
| Unit Number & Unit Title | Unit 2: Marketing Processes and Planning |
| Assignment Title | The Marketing Concept |
| Summative Submission Deadline | 28 July 2026 |
| Word Count: | 1,500 – 2,000 words |
| Submission Format: | Blog article (informal, engaging tone while incorporating theory, models and references). |
Learning Outcomes
By the end of this unit a student will be able to:
LO1 Explain the role of marketing and how it interrelates with other business units of an organisation
LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives
LO3 Produce a marketing plan for an organisation that meets marketing objectives
LO4 Develop a media plan to support a marketing campaign for an organisation.
Good Academic Practice
DGHE considers an act of academic misconduct when a student attempts to benefit either for themselves or for another person by unfair or improper methods, regardless of whether it is intentional or unintentional.
- Purchasing work and presenting it as your own.
- Plagiarism is passing off someone else’s work as your own.
- Using quotes without quotation marks.
- Using images produced by another person without acknowledgement.
- Using data or ideas without acknowledgement.
- Copying another person’s work.
- Getting someone to help write parts of your submission as if it were your own.
- Collusion with other students without prior authorisation.
Purpose of this Assessment
This assessment is designed to develop understanding of the role of marketing
in an organisation and the relevance of the marketing mix in implementing a marketing plan.
- Problem-solving
- Critical thinking and analysis
- Decision making
- Effective communication
- Digital literacy
- Planning and prioritisation
- Self-management
- Independent learning
Scenario
Tesco PLC was established in the UK in 1919 and has grown to become one of the world’s largest grocery retailers.
Tesco’s mission is built on four key pillars:
- Provide customers with the best shopping experience, in-store and online.
- Empower colleagues to deliver excellent service and innovation.
- Lead with advanced, market-driven solutions.
- Create sustainable growth and make a positive contribution to communities.
Tesco operates through a nationwide network of supermarkets and its online platform Tesco.com, offering home delivery and click & collect services.
Tesco Whoosh provides rapid grocery delivery within 60 minutes in selected areas.
Sustainability is a key element of Tesco’s corporate strategy, including reducing food waste, cutting carbon emissions and promoting responsible sourcing.
To achieve its growth ambitions, Tesco has three key objectives:
- Enhancing value proposition through competitive pricing and service quality.
- Maximising efficiency through technology and operational excellence.
- Using customer data and insights to drive innovation and improve shopping experience.
Task 1
You are a Junior Marketing Analyst in Tesco’s Marketing Department,
reporting to the Chief Customer Officer.
Your responsibilities include:
- Gathering competitor information.
- Researching marketing strategies and consumer behaviour.
- Tracking and forecasting sales and marketing trends.
- Analysing customer data and market potential.
A leading marketing e-magazine has invited you to write a blog post introducing marketing as an exciting career path while showcasing Tesco’s unique selling proposition.
Submission Format
The article must explain marketing theory in an engaging and easy-to-understand way, using Tesco as the central example.
Your Blog Must Include
- Explanation of the concept and role of marketing in the 21st century.
- Analysis of how marketing works with other departments in Tesco.
- Discussion of 2024 key trends in the UK grocery retail sector.
- Comparison of Tesco’s extended marketing mix with a competitor.
- Evaluation of Tesco’s marketing strategies and tactical approaches.
Learning Outcomes and Grading Criteria
| Learning Outcomes | Pass | Merit | Distinction | Task No. | Evidence |
|---|---|---|---|---|---|
| LO1 | P1, P2 | M1, M2 | D1 | 1 | Blog Article |
| LO2 | P3 | M3 | D2 | 1 | Blog Article |
Assessment Grading Scale
| Grade Classification | Numeric Value | Grade Listed As |
|---|---|---|
| Distinction | 75 | D |
| Merit | 65 | M |
| Pass | 45 | P |
| Unclassified / Referred | 35 | U |
| Alleged Academic Misconduct | 0 | SP |
Learning Outcomes and Assessment Criteria
| Pass | Merit | Distinction |
| LO1 Explain the role of marketing and how it interrelates with other business units of an organisation | ||
| P1 Explain the concept of marketing and marketing operations including the different areas and role of marketing. P2 Explain how the marketing function relates to the wider organisational context. |
M1 Analyse the role of marketing in the context of the marketing environment.
M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation. |
D1 Critically analyse the external and internal environment in which the marketing function operates. |
| LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives | ||
| P3 Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. | M3 Review strategies and tactical approaches applied by organisations to demonstrate how business objectives can be achieved successfully. | D2 Evaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives. |
| LO3 Produce a marketing plan for an organisation that meets marketing objectives | ||
| P4 Develop a marketing plan that includes key elements of marketing planning for an organisation to achieve marketing objectives. | M4 Produce a detailed tactical marketing plan that integrates the extended marketing mix to achieve marketing objectives. | D3 Produce a strategic marketing plan for an organisation that measures achievement of marketing objectives within key performance metrics. |
| LO4 Develop a media plan to support a marketing campaign for an organisation. | ||
| P5 Produce a media plan that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief. | M5 Devise an integrated multimedia plan, selecting appropriate digital, offline and social media channels for communication. | D4 Provide a justified integrated multimedia plan based on quantitative and qualitative criteria. |
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